men in speedos

Australia’s Love Affair with Speedos: A Brief History and Modern Revival

Vintage photo of Alexander MacRae, founder of Speedo.
Founder of Speedo, Alexander MacRae.

Speedos Beginning

Australia is home to some of the most stunning beaches in the world, and along with them, a unique culture of swimwear. Among the most iconic of these is the Speedo, affectionately known as the “budgie smuggler.” The history of these men’s bathers dates back to 1914 when Alexander MacRae, a Scottish immigrant, founded a hosiery company in Sydney that would later evolve into the Speedo brand.

The name “Speedo” became synonymous with swimwear innovation in the 1920s when the company introduced the “Racerback” costume, an Olympic-approved design that offered greater freedom of movement in the water. However, it wasn’t until the 1950s and 1960s that the men’s swim brief—the Speedo as we know it—truly gained popularity.

Cultural Significance

In Australia, wearing Speedos is almost a rite of passage for men. It’s not just about making a fashion statement; it’s about embracing a lifestyle that is deeply intertwined with the country’s beach culture. Whether you’re a professional swimmer, a surf lifesaver, or just a beachgoer, wearing Speedos signifies a connection to the sun, sea, and sand.

Speedo ad 1973
Speedos Ad 1973

The Bold and the Brave

Wearing Speedos requires a certain level of confidence, and Australians have always been known for their laid-back, carefree attitude. The term “budgie smuggler” humorously refers to the way the tight-fitting swimwear shapes itself around its contents, drawing a comparison to a budgerigar (a small Australian bird) being smuggled.

Speedos in Sports

You can’t talk about Speedos without mentioning their significance in the world of competitive swimming. Australian swimmers have a rich history of success, and many of these victories have been achieved while wearing Speedos. The brand has been at the forefront of swimwear technology, developing materials and designs that help athletes reduce drag and improve their performance in the water.

elderly man wearing speedos while swimming in ocean
Photo by Sarah Labuda on Unsplash

The Fashion Evolution

Over the years, Speedos have evolved in terms of design and style. Initially, they were available in basic colors like black and navy. Today, you can find Speedos in a wide range of colors, patterns, and prints, catering to different tastes and preferences. Despite the introduction of longer swim trunks and board shorts, the classic Speedo has maintained its place in Australian swimwear culture.

three men wearing cute pink speedos.
Photo by Reflex Blue on Flickr.

Speedos Sex Appeal

There’s no denying the sex appeal of Speedos. The snug fit accentuates the physique, highlighting the wearer’s muscles and contours. This swimwear exudes confidence and a sense of daring, making it a bold choice for those who want to make a statement. The minimalistic design leaves little to the imagination, adding an element of allure and intrigue. For many, the sight of a well-toned body in Speedos is synonymous with the epitome of beachside attractiveness.

Celebrity Endorsements and Media

Speedos have not only been popular among everyday Australians but have also been embraced by celebrities and athletes. Australian swimmers like Ian Thorpe and Grant Hackett have famously worn them in international competitions. Additionally, Speedos have made appearances in movies and television shows, further cementing their place in popular culture.

Young man wearing white swim cap and blue speedos while standing near pool.
Photo by Kindel Media: https://www.pexels.com/photo/a-man-wearing-black-swimming-trunks-standing-on-the-pool-ledge-9030280/

The Modern Revival

In recent years, there has been a resurgence in the popularity of Speedos, driven by a combination of nostalgia and a renewed appreciation for their practicality and style. Social media platforms like Instagram have played a significant role in this revival, with influencers and fitness enthusiasts showcasing their toned physiques in these iconic swim briefs.

Environmental Considerations

As the world becomes more conscious of environmental issues, Speedo has also taken steps to address sustainability. The brand now offers eco-friendly swimwear made from recycled materials, ensuring that future generations can continue to enjoy the beach without harming the planet.

Three men standing wearing colourful modern speedos.
Speedo 2025, speedo.com.au

The Future of Speedos

The enduring appeal of Speedos lies in their simplicity, functionality, and cultural significance. They are more than just a piece of swimwear; they are a symbol of Australian heritage and an essential part of the country’s beach culture. As fashion trends continue to evolve, it’s clear that Speedos will remain a timeless classic, worn with pride by Australians for generations to come.

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